Content Leader | MFA, MA, BA

Strategic Marketer, Writer, & Editor

Elevating brand visibility, driving growth, and keeping audiences engaged.

⚡

Big-picture thinker

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Creative partner

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Builder

⚡ Big-picture thinker 🤝 Creative partner 🛠️ Builder

Who I’ve Worked With

For over 14 years, I’ve partnered with Companies & Organizations to build impactful marketing strategies.

Across roles, I’ve helped startups, established brands, and mission-driven organizations grow, scaling web traffic from 0 to 2.4 million annual visitors, earning 22,000+ No. 1 Google rankings, and leading projects that tripled sales.

Capabilities

Strategic Marketing Expertise

I help teams build effective marketing engines using the core strengths highlighted below.

    • Strategic Planning

    • Editorial Leadership

    • Creative Ideation

    • Brand Storytelling and Voice Development

    • Performance Optimization

    • Content Writing

    • SEO Strategy

    • Thought Leadership

    • Lifecycle Marketing and Lead Conversion

    • Scaling Operations

    • Cross-Functional Collaboration

    • Google Suite

    • Zoom

    • HubSpot, Mailchimp

    • Squarespace, WordPress, Webflow

    • Canva

Selected Work

Content Writing & Editorial Work

I turn ideas into voice-driven, compelling content that delivers real results. Here’s a selection of my work across a range of formats.

THOUGHT LEADERSHIP

How I Nailed My Pitch to Raise $32 Million in a Tight Market

  • Challenge: The CEO of a Series A startup needed a compelling and authentic thought leadership piece to attract future investors.

  • What I Did: Interviewed the CEO, crafted a strategic narrative, and collaborated closely on feedback and revisions.

  • Results: Published in Business Insider, syndicated on Apple News, and distributed to millions of readers globally. Read the paywalled version here.

EMAIL NEWSLETTER

Mariposa Consulting Group's Fall 2024 Email Newsletter

  • Challenge: A consulting firm wanted a concise and engaging newsletter, crafted entirely from a series of voice memos sent by its leadership.

  • What I Did: Translated voice notes into a polished email that reflected the CEO’s voice while explaining services and strategy.

  • Results: Received an 82% open rate and became a repeatable format for future outreach with partners and clients.

WEB COPY

Eisenmann Architecture Website

  • Challenge: A growing architecture firm was stalled on launching a complex custom site, with 65+ SEO pages stuck in a clunky WordPress build.

  • What I Did: Took over end-to-end, restructured and rewrote every page, clarified messaging, and drove the project to launch.

  • Results: Within five months, the firm doubled its ranking keywords and reached the first page for key regional searches like “Berkeley architects.”

EDITORIAL STRATEGY

Hourly.io Blog

  • Challenge: Build a content engine from scratch for a B2B Insurtech company with no web traffic.

  • What I Did: Created the blog strategy, wrote and edited content, and optimized all posts for SEO.

  • Results: Scaled blog traffic from 0 to 2.4M annual views and achieved 22,000 No. 1 ranking keywords on Google.

CASE STUDY

The Belen Sanchez Agency Helps Immigrant Business Owners with Hourly

  • Challenge: Hourly needed a compelling customer story to attract new accounts.

  • What I Did: Co-wrote and edited the case study with Hourly’s PR team, contributing structure, content, and polish.

  • Results: Featured on Hourly's blog and shared across marketing channels to highlight user success.

BLOG WRITING

In Memoriam: Shay Litvak 

  • Challenge: A Series A startup wanted to honor their late co-founder with a piece that was heartfelt but aligned with the company’s voice.

  • What I Did: Interviewed the CEO and Shay’s wife, then wrote a tribute that balanced empathy with clarity.

  • Results: Widely shared internally and externally as a meaningful reflection of Shay’s legacy.

Looking For More Samples?

Professional Recommendations

  • ⭐ ⭐ ⭐ ⭐ ⭐

    Ali tripled our sales for a high-profile event and kept me updated on our progress while constantly strategizing for improvement. Her exceptional service is truly rare.

    – Mike Wilson, Executive Director, AIA East Bay

  • ⭐ ⭐ ⭐ ⭐ ⭐

    Ali's marketing is absolutely phenomenal. She grew our web traffic by the millions thanks to her sharp writing and smart strategy. We went from a startup no one knew about to one everyone was talking about and got our Series A at $27 million. Without Ali, we wouldn't be where we are today.

    – Ben Harborne, VP of Marketing at Hourly.io

  • ⭐ ⭐ ⭐ ⭐ ⭐

    Not only is Ali a smart strategist, but she’s also a dedicated educator. She taught our entire team how to do content marketing, ensuring we understood every step of the process. Now we’re equipped to do even better.

    – Milton Arantes, Founder, MAUX Studio

  • ⭐ ⭐ ⭐ ⭐ ⭐

    Ali has performed at the highest standard for the industry. She always acts with integrity and dedication. We have come to count on her, and she has always delivered.

    - Tom Carroll, CEO of Carroll Strategies

  • ⭐ ⭐ ⭐ ⭐ ⭐

    Ali was a tremendous asset to our team. She is well organized and has excellent attention to the nitty gritty details. On top of that, she is a great pleasure to work with, and I hope I have the opportunity to team with her in the future.”

    - Bruce Jackson, Former VP at Virgin Galactic

My Process

How I Accomplish Marketing goals

01. Set the Bar

I start by understanding a company’s objectives, which can include increasing engagement from key stakeholders, boosting organic traffic, supporting a product launch, building a brand identity and authority, or something else entirely. Then, I collaborate closely with marketing, product, and leadership teams to define clear KPIs and set the content strategy.

02. Craft With intent

Next, I manage the content process—researching the right channels and topics, assigning work, editing content and/or writing the content myself, and publishing on specific platforms. I’m comfortable ghostwriting for execs, optimizing for SEO, and translating complex ideas into accessible email or web series.

03. Measure and Grow

Once content is live, I track performance and pull insights to inform what’s next. I’ve scaled content programs from scratch, grown blog traffic to 2.4M+ annual visits, and ranked for 22,000+ #1 Google results, but I’m always testing, refining, and evolving the playbook.

Get Started

Interested in working together?

I'm currently exploring new opportunities where I can bring my content strategy, writing, and editorial leadership skills to a mission-driven team.